Welcome to VM THE MODEL, your destination for innovative and practical products. As industry experts, we are committed to providing you with unique and convenient solutions for your everyday needs. Founded in 2010 in London by Victor Momoh, our store has quickly become a trusted source for high-quality and functional items.

At VM THE MODEL, we understand the importance of finding products that seamlessly blend functionality and style. That's why our carefully curated selection offers a wide range of options to suit your preferences. Whether you're looking for the 150ML Folding Mini Retractable Cup, the Hot Water Bottle Belt with Soft Hand Warmer or the chic looking model and actor VM, we have the perfect solution for you.

vm the model natwest shoot

Our team of experts is constantly researching and sourcing the latest products to ensure that we stay ahead of the curve. We pride ourselves on offering items that are not only practical but also innovative. With our commitment to quality, you can trust that every product in our store has been thoroughly tested and meets our high standards.

As a customer-centric store, we prioritize your satisfaction above all else. We strive to provide exceptional customer service and a seamless shopping experience. Whether you have a question about a product, need assistance with your order or require our top model and actor VM for a gig, our friendly and knowledgeable team is here to help.

Thank you for choosing VM THE MODEL. We are excited to be part of your journey in discovering the perfect blend of functionality and style. Shop with us today and experience the difference that our innovative and practical products can make in your life. #stayvm aka stay motivated...


​"Through effort and determination, we shall be successful."

Victor Momoh.


Hi, I’m Victor Momoh, award-winning model and actor. Since starting my career in modelling in 2010, I have accomplished a vast portfolio of work including: Heat Magazine, Adidas, Lynx , Iceland. When I’m not modelling, I run my own brand and businesses (VM Enterprises). As well as this I engage in campaigns that support and raise awareness of vulnerable communities, most recently included a photoshoot to raise awareness of FGM.

I am extremely professional, passionate and dedicated to what I do and always welcome opportunities for more projects. If you are interested in working together get in touch via my contact page.


Height- 6’1”

Bust/Chest- 40”

Waist- 32”

Hips- 34”

UK Shoe Size- 8 (UK)

Hair Colour- black

Eye Colour- dark brown